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![Cover for Jr. Carl Nichols · Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea (Paperback Book) [0002- edition] (2010)](https://imusic.b-cdn.net/images/item/original/176/9780982694176.jpg?jr-carl-nichols-2010-why-johnny-can-t-brand-rediscovering-the-lost-art-of-the-big-idea-paperback-book&class=scaled&v=1409731718)