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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition
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Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
214 pages, 28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus.
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 16 juin 2018 |
| ISBN13 | 9789811094576 |
| Éditeurs | Springer Verlag, Singapore |
| Pages | 214 |
| Dimensions | 150 × 220 × 10 mm · 341 g |
| Éditeur | Dietrich, Timo |
| Éditeur | Kubacki, Krzysztof |
| Éditeur | Rundle-Thiele, Sharyn |
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