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Strategy Manual Bas Van Heel
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Strategy Manual
Bas Van Heel
Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life. My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy. It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process. At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas. Strategy Manual is book #2 in the Management Manuals series by Bas van Heel
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 15 mai 2018 |
| ISBN13 | 9789079841103 |
| Éditeurs | Uitgeverij Helium |
| Pages | 84 |
| Dimensions | 152 × 229 × 6 mm · 167 g |
| Langue et grammaire | Anglais |
