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Manual of International Marketing. 2006 edition
Thomas Heilmann
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Manual of International Marketing. 2006 edition
Thomas Heilmann
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
568 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 21 septembre 2014 |
| ISBN13 | 9783834946553 |
| Éditeurs | Gabler |
| Pages | 588 |
| Dimensions | 168 × 240 × 30 mm · 811 g |
| Éditeur | Heilmann, Thomas |
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