Faites connaître cet article à vos amis:
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
Les cadeaux de Noël peuvent être échangés jusqu'au 31 janvier
Nos clients disent :
Ajouter à votre liste de souhaits iMusic
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
113 pages, Illustrations; Bibliography; 43 Illustrations, black and white
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 30 mai 2018 |
| ISBN13 | 9783662569283 |
| Éditeurs | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 113 |
| Dimensions | 155 × 235 × 7 mm · 185 g |
| Langue et grammaire | English |
Afficher tout
Plus par Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Hardcover Book) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-hardcover-book&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-paperback-book&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-paperback-book&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-book&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Paperback Book) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-paperback-book&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Hardcover Book) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2006-b2b-brand-management-hardcover-book&class=scaled&v=1408203753)
Voir tous les Philip Kotler ( par ex. Paperback Book , Hardcover Book , Book , CD et Loose-leaf )