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Buyology: How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Buyology: How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
256 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 7 mai 2009 |
| ISBN13 | 9781847940131 |
| Éditeurs | Cornerstone |
| Pages | 272 |
| Dimensions | 130 × 197 × 17 mm · 196 g |
| Langue et grammaire | English |
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