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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn
Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
256 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
A libérer | 19 novembre 2024 |
ISBN13 | 9781647827144 |
Éditeurs | Harvard Business Review Press |
Pages | 256 |
Dimensions | 458 g |
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