Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Livres - Harvard Business Review Press - 9781647827144 - 19 novembre 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.


256 pages

Médias Livres     Hardcover Book   (Livre avec dos et couverture rigide)
A libérer 19 novembre 2024
ISBN13 9781647827144
Éditeurs Harvard Business Review Press
Pages 256
Dimensions 458 g