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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.
104 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 8 août 2008 |
| ISBN13 | 9781601981547 |
| Éditeurs | now publishers Inc |
| Pages | 104 |
| Dimensions | 158 × 237 × 6 mm · 172 g |
| Langue et grammaire | English |
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