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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Brad Flowers
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Brad Flowers
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
180 pages
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 2 avril 2020 |
ISBN13 | 9781599186665 |
Éditeurs | Entrepreneur Press |
Pages | 180 |
Dimensions | 228 × 153 × 15 mm · 290 g |
Langue et grammaire | English |
Voir tous les Brad Flowers ( par ex. CD et Paperback Book )