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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
492 pages, 32 Tables, unspecified; 58 Halftones, black and white; 27 Illustrations, black and white
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 14 août 2020 |
ISBN13 | 9781538138175 |
Éditeurs | Rowman & Littlefield |
Pages | 492 |
Dimensions | 254 × 176 × 35 mm · 918 g |
Langue et grammaire | English |
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