Faites connaître cet article à vos amis:
Sustainable Marketing: A Holistic Approach
Mark Peterson
Sustainable Marketing: A Holistic Approach
Mark Peterson
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
480 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 25 mai 2021 |
ISBN13 | 9781526494641 |
Éditeurs | Sage Publications Ltd |
Pages | 440 |
Dimensions | 191 × 239 × 31 mm · 966 g |
Afficher tout
Plus par Mark Peterson
D'autres ont aussi acheté
Voir tous les Mark Peterson ( par ex. Paperback Book , Hardcover Book , CD et Book )