Faites connaître cet article à vos amis:
Optimizing Millennial Consumer Engagement With Mood Analysis
Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
351 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 20 juillet 2018 |
| ISBN13 | 9781522588351 |
| Éditeurs | IGI Global |
| Pages | 351 |
| Dimensions | 150 × 220 × 10 mm · 657 g |
| Langue et grammaire | Anglais |
| Éditeur | Dasgupta, Sabyasachi |
| Éditeur | Grover, Priya |