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Marketing Fundamentals for Future Professionals
Bruce Robertson
Marketing Fundamentals for Future Professionals
Bruce Robertson
Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them.
370 pages
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 28 novembre 2018 |
ISBN13 | 9781516538478 |
Éditeurs | Cognella, Inc |
Pages | 370 |
Dimensions | 639 g |
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