Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Roberto Verganti - Livres - Harvard Business Review Press - 9781422124826 - 3 août 2009
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Roberto Verganti

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.


288 pages, Illustrations

Médias Livres     Hardcover Book   (Livre avec dos et couverture rigide)
Validé 3 août 2009
ISBN13 9781422124826
Éditeurs Harvard Business Review Press
Pages 288
Dimensions 163 × 244 × 25 mm   ·   562 g
Langue et grammaire English