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Mastering Fashion Marketing - Macmillan Master Series
Tim Jackson
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Mastering Fashion Marketing - Macmillan Master Series
Tim Jackson
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 22 décembre 2008 |
| ISBN13 | 9781403919021 |
| Éditeurs | Bloomsbury Publishing PLC |
| Pages | 240 |
| Dimensions | 151 × 228 × 22 mm · 608 g |
| Langue et grammaire | English |
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