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Advertising: A Practitioner Perspective
Advertising: A Practitioner Perspective
Assembling leading names from the world of advertising to share their insights and experience, this textbook enables students to connect professional practice with academic study.
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| A libérer | 26 novembre 2026 |
| ISBN13 | 9781350454408 |
| Éditeurs | Bloomsbury Publishing PLC |
| Pages | 496 |
| Dimensions | 186 × 246 × 26 mm · 1,06 kg |
| Éditeur | Hargreaves, Mary (Lancaster University, UK) |
| Éditeur | Ryder, Dr Mike (Lancaster University, UK) |