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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets 1er édition
Ximena Rueda Fajardo
Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets 1er édition
Ximena Rueda Fajardo
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
160 pages, 12 Line drawings, black and white; 3 Tables, black and white; 12 Illustrations, black and
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 19 août 2021 |
ISBN13 | 9781138389120 |
Éditeurs | Taylor & Francis Ltd |
Pages | 134 |
Dimensions | 426 g |
Langue et grammaire | English |
Éditeur | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
Éditeur | Fajardo, Ximena Rueda |
Éditeur | Gold, Stefan |
Éditeur | Muthuri, Judy N. |
Voir tous les Ximena Rueda Fajardo ( par ex. Hardcover Book )