This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

288 pages, 24 black & white illustrations, 12 black & white tables, 12 black & white line drawings

Médias	Livres Hardcover Book (Livre avec dos et couverture rigide)
Validé	2 mars 2017
ISBN13	9781138181779
Éditeurs	Taylor & Francis Ltd
Pages	304
Dimensions	566 g
Langue et grammaire	English

Voir tous les Margaret Brindle ( par ex. Paperback Book et Hardcover Book )