Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

550 pages, Worked examples or Exercises

Médias	Livres Paperback Book (Livre avec couverture souple et dos collé)
Validé	16 septembre 2021
ISBN13	9781108701440
Éditeurs	Cambridge University Press
Pages	588
Dimensions	247 × 191 × 30 mm · 1,27 kg
Langue et grammaire	English

Voir tous les Czinkota, Michael R. (Georgetown University, Washington DC) ( par ex. Hardcover Book et Paperback Book )