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International Business 9 Revised edition
Czinkota, Michael R. (Georgetown University, Washington DC)
International Business 9 Revised edition
Czinkota, Michael R. (Georgetown University, Washington DC)
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.
550 pages, Worked examples or Exercises
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 16 septembre 2021 |
ISBN13 | 9781108701440 |
Éditeurs | Cambridge University Press |
Pages | 588 |
Dimensions | 247 × 191 × 30 mm · 1,27 kg |
Langue et grammaire | English |