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Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
260 pages, black & white illustrations
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 29 novembre 2012 |
ISBN13 | 9781107411692 |
Éditeurs | Cambridge University Press |
Pages | 260 |
Dimensions | 154 × 229 × 14 mm · 370 g |
Langue et grammaire | English |
Voir tous les Heracleous, Loizos (University of Warwick) ( par ex. Hardcover Book et Paperback Book )