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Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
A libérer | 7 juin 2024 |
ISBN13 | 9781032749655 |
Éditeurs | Taylor & Francis Ltd |
Pages | 234 |
Dimensions | 353 g |
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