This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Médias	Livres Hardcover Book (Livre avec dos et couverture rigide)
A libérer	4 juin 2025
ISBN13	9781032583693
Éditeurs	Taylor & Francis Ltd
Pages	508
Dimensions	793 g (Poids (estimé))

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