Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design - Robin Landa - Livres - Taylor & Francis Ltd - 9781032137803 - 2 juin 2022
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Robin Landa

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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.


200 pages, 38 Halftones, color; 31 Halftones, black and white; 38 Illustrations, color; 31 Illustrat

Médias Livres     Hardcover Book   (Livre avec dos et couverture rigide)
Validé 2 juin 2022
ISBN13 9781032137803
Éditeurs Taylor & Francis Ltd
Pages 194
Dimensions 520 g

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