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Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management
Fykaa Caan
Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management
Fykaa Caan
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
160 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 21 février 2023 |
ISBN13 | 9781032007335 |
Éditeurs | Taylor & Francis Ltd |
Pages | 130 |
Dimensions | 500 g |
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