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The Science and Art of Branding 1er édition
Giep Franzen
The Science and Art of Branding 1er édition
Giep Franzen
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
592 pages, tables, figures, references, index
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 1 octobre 2008 |
ISBN13 | 9780765617910 |
Éditeurs | Taylor & Francis Ltd |
Pages | 558 |
Dimensions | 177 × 252 × 31 mm · 1,04 kg |
Langue et grammaire | English |
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