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Services Marketing Management 3e édition
Peter Mudie
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Services Marketing Management 3e édition
Peter Mudie
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
280 pages, Approx. 100 illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 10 mars 2006 |
| ISBN13 | 9780750666749 |
| Éditeurs | Taylor & Francis Ltd |
| Pages | 280 |
| Dimensions | 191 × 246 × 18 mm · 514 g |
| Langue et grammaire | English |
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