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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Evan Morris Ed edition
From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Evan Morris
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.
192 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 9 novembre 2004 |
| ISBN13 | 9780743257978 |
| Éditeurs | Simon & Schuster |
| Pages | 192 |
| Dimensions | 204 × 128 × 18 mm · 145 g |
| Langue et grammaire | Anglais |
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