James E. Austin

Managing in Developing Countries: Strategic Analysis and Operating Techniques James E. Austin

As consumers, suppliers, competitors and capital users, the 142 developing countries in the world are of major importance to more than 140,000 Western managers who do business with the Third World on a daily basis. Building on 25 years of teaching and field research, James Austin presents a comprehensive analysis of the dynamics of the Third World business environment where, unlike the West, government is what the author terms a "megaforce". With hundreds of examples, Austin shows how managers must interact with Third World governments in each of the functional areas of management: finance, production, marketing and organization.