Faites connaître cet article à vos amis:
Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1er édition
Charles Marsh
Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1er édition
Charles Marsh
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
196 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 16 octobre 2012 |
ISBN13 | 9780415626002 |
Éditeurs | Taylor & Francis Ltd |
Pages | 208 |
Dimensions | 153 × 233 × 16 mm · 412 g |
Langue et grammaire | English |
Afficher tout
Plus par Charles Marsh
Voir tous les Charles Marsh ( par ex. Paperback Book , Hardcover Book , Book et CD )