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ZAG: The #1 Strategy of High-Performance Brands
Marty Neumeier
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ZAG: The #1 Strategy of High-Performance Brands
Marty Neumeier
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
192 pages, Illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 5 octobre 2006 |
| ISBN13 | 9780321426772 |
| Éditeurs | Pearson Education (US) |
| Pages | 192 |
| Dimensions | 136 × 203 × 13 mm · 214 g |
| Langue et grammaire | English |
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