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Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
248 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 16 mars 2018 |
ISBN13 | 9780190311506 |
Éditeurs | Oxford University Press Australia |
Pages | 248 |
Dimensions | 236 × 163 × 19 mm · 448 g |
Langue et grammaire | English |