Communiqués par Tobias Richter

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Cover for Tobias Richter · Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market (Hardcover Book) [New edition] (2012)

Marketing Programme and Process ... (2012)

Cover for Tobias Richter · Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Europaische Hochschulschriften Reihe 5: Volks- und Bet (Paperback Book) (2002)

Marketing Mix Standardisation in... (2002)