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![Cover for Ted Brader · Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion (Paperback Book) [New edition] (2006)](https://imusic.b-cdn.net/images/item/original/890/9780226069890.jpg?ted-brader-2006-campaigning-for-hearts-and-minds-how-emotional-appeals-in-political-ads-work-studies-in-communication-media-and-public-opinion-paperback-book&class=scaled&v=1398110047)