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![Cover for Sara Dolnicar · Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals (Paperback Book) [Softcover Reprint of the Original 1st 2018 edition] (2019)](https://imusic.b-cdn.net/images/item/original/486/9789811342486.jpg?sara-dolnicar-2019-market-segmentation-analysis-understanding-it-doing-it-and-making-it-useful-management-for-professionals-paperback-book&class=scaled&v=1612715754)
![Cover for Sara Dolnicar · Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals (Hardcover Book) [2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/179/9789811088179.jpg?sara-dolnicar-2018-market-segmentation-analysis-understanding-it-doing-it-and-making-it-useful-management-for-professionals-hardcover-book&class=scaled&v=1532817374)