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![Cover for Rajat Paharia · Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Hardcover Book) [Ed edition] (2013)](https://imusic.b-cdn.net/images/item/original/372/9780071813372.jpg?rajat-paharia-2013-loyalty-3-0-how-to-revolutionize-customer-and-employee-engagement-with-big-data-and-gamification-hardcover-book&class=scaled&v=1647908584)