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![Cover for Paul Paetz · Disruption by Design: How to Create Products that Disrupt and then Dominate Markets (Paperback Book) [1st edition] (2014)](https://imusic.b-cdn.net/images/item/original/329/9781430246329.jpg?paul-paetz-2014-disruption-by-design-how-to-create-products-that-disrupt-and-then-dominate-markets-paperback-book&class=scaled&v=1425422404)