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![Cover for Margaret Mark · The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover Book) [Ed edition] (2001)](https://imusic.b-cdn.net/images/item/original/157/9780071364157.jpg?margaret-mark-2001-the-hero-and-the-outlaw-building-extraordinary-brands-through-the-power-of-archetypes-hardcover-book&class=scaled&v=1593494183)