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Communiqués par Jean-Claude Usunier

Cover for Jean-Claude Usunier · About Commerce: Understanding the Interface of Deal-Making and Relationship Building (Hardcover Book) (2025)
Hardcover Book
About Commerce: Understanding th...
Jean-Claude Usunier
Cover for Jean-Claude Usunier · International and Cross-Cultural Business Research (Hardcover Book) (2017)
Hardcover Book
International and Cross-Cultural...
Jean-Claude Usunier
Cover for Jean-Claude Usunier · International and Cross-Cultural Business Research (Paperback Book) (2017)
Paperback Book
International and Cross-Cultural...
Jean-Claude Usunier
Cover for Jean-Claude Usunier · Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality - AHRC / ESRC Religion and Society Series (Hardcover Book) [New edition] (2013)
Hardcover Book
New edition
Religions as Brands: New Perspec...
Jean-Claude Usunier
Cover for Jean-Claude Usunier · Marketing Across Cultures (Paperback Book) (2012)
Paperback Book
6e édition
Marketing Across Cultures
Jean-Claude Usunier