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![Cover for H. Y. Story · The Rational Homo Psychologicus: Creating Thoughtful Businesses (Paperback Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/056/9789813295056.jpg?h-y-story-2020-the-rational-homo-psychologicus-creating-thoughtful-businesses-paperback-book&class=scaled&v=1603919086)
![Cover for H. Y. Story · The Rational Homo Psychologicus: Creating Thoughtful Businesses (Hardcover Book) [2020 edition] (2019)](https://imusic.b-cdn.net/images/item/original/025/9789813295025.jpg?h-y-story-2019-the-rational-homo-psychologicus-creating-thoughtful-businesses-hardcover-book&class=scaled&v=1607303798)