Communiqués par Fred Wiersema

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Cover for Fred Wiersema · The New Market Leaders: Who's Winning and How in the Battle for Customers (Paperback Book) (2002)

The New Market Leaders: Who's Wi... (2002)

Cover for Fred Wiersema · The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback Book) (1997)

The Discipline of Market Leaders... (1997)