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![Cover for Fred Crawford · The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Paperback Book) [Reprint edition] (2003)](https://imusic.b-cdn.net/images/item/original/019/9780609810019.jpg?fred-crawford-2003-the-myth-of-excellence-why-great-companies-never-try-to-be-the-best-at-everything-paperback-book&class=scaled&v=1434313625)