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![Cover for Edwin J. Nijssen · Creating Customer Value Through Strategic Marketing Planning: A Management Approach (Paperback Book) [1st ed. Softcover of orig. ed. 2001 edition] (2010)](https://imusic.b-cdn.net/images/item/original/700/9781441948700.jpg?edwin-j-nijssen-2010-creating-customer-value-through-strategic-marketing-planning-a-management-approach-paperback-book&class=scaled&v=1604004134)
![Cover for Edwin J. Nijssen · Creating Customer Value Through Strategic Marketing Planning: A Management Approach (Hardcover Book) [2001 edition] (2000)](https://imusic.b-cdn.net/images/item/original/721/9780792372721.jpg?edwin-j-nijssen-2000-creating-customer-value-through-strategic-marketing-planning-a-management-approach-hardcover-book&class=scaled&v=1410169600)