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![Cover for Duane Knapp · The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Hardcover Book) [Ed edition] (2008)](https://imusic.b-cdn.net/images/item/original/410/9780071494410.jpg?duane-knapp-2008-the-brand-promise-how-ketel-one-costco-make-a-wish-tourism-vancouver-and-other-leading-brands-make-and-keep-the-promise-that-guarantees-success-hardcover-book&class=scaled&v=1647907828)