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![Cover for Dan Stiff · Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty (Hardcover Book) [Ed edition] (2006)](https://imusic.b-cdn.net/images/item/original/421/9780071470421.jpg?dan-stiff-2006-sell-the-brand-first-how-to-sell-your-brand-and-create-lasting-customer-loyalty-hardcover-book&class=scaled&v=1647907701)