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The Optional Society: An Essay on Economic Choice and Bargains of Communication in an Affluent World 1971 edition
Folke Dovring
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The Optional Society: An Essay on Economic Choice and Bargains of Communication in an Affluent World 1971 edition
Folke Dovring
Nowadays, when advanced industrialization and electronic media are penetrating the world and opening new frontiers everywhere, the chal lenge from the optional society - often called "Americanization" - be comes a source of global competition, imitation or opposition and shapes the profile of our time.
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