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Contemporary Marketing Research
Dr A B Rao
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Contemporary Marketing Research
Dr A B Rao
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
218 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 2015 |
| ISBN13 | 9789383572885 |
| Éditeurs | Vishwakarma Publications |
| Pages | 218 |
| Dimensions | 178 × 254 × 12 mm · 385 g |
| Langue et grammaire | English |
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