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Conjoint Measurement: Methods and Applications Anders Gustafsson Softcover reprint of hardcover 4th ed. 2007 edition
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Conjoint Measurement: Methods and Applications
Anders Gustafsson
A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
373 pages, 39 black & white illustrations, 68 black & white tables, biography
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 15 octobre 2010 |
| ISBN13 | 9783642090561 |
| Éditeurs | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 373 |
| Dimensions | 155 × 235 × 20 mm · 587 g |
| Langue et grammaire | Allemand |
| Éditeur | Gustafsson, Anders |
| Éditeur | Herrmann, Andreas |
| Éditeur | Huber, Frank |
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