Maritime Tourism: Development and Implementation of a New Product

Maritime tourism is unquestionably the rising star in tourism industry. It has been one of the strongest growing segments in the last few years and the annually increasing number of new cruise liners launched impressively underlines this development. Nadine Förster, author of this book, uses the opportunity to show how companies can benefit from this development by implementing new products in maritime tourism. While doing so, she concentrates on an outstanding project that breaks completely new grounds: The organisation of a sailing expedition from the city of St. Petersburg along the inner waterways of Russia to Lake Ladoga, Europe's largest fresh water lake. Apart from the processes and dynamics of the actual implementation of the event the book gives comprehensive insights on the conditions of the Russian market, its tourism industry and related aspects, such as the issue of sustainability. The book addresses tourism business developers, tourism experts and companies just as much as readers that have a general interest in this enchanting part of Russia, where rivers meander across lush meadows and the midsummer sun never sleeps.