Faites connaître cet article à vos amis:
B2B Brand Management 2006 edition
Philip Kotler
Prix
€ 56,99
Commandé depuis un entrepôt distant
Livraison prévue 6 - 13 janv. 2025
Nos clients disent :
Ajouter à votre liste de souhaits iMusic
Également disponible en tant que :
B2B Brand Management 2006 edition
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
| Validé | 17 août 2006 |
| ISBN13 | 9783540253600 |
| Éditeurs | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 357 |
| Dimensions | 240 × 164 × 31 mm · 728 g |
| Langue et grammaire | French |
Afficher tout
Plus par Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Hardcover Book) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-hardcover-book&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-paperback-book&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-paperback-book&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-book&class=scaled&v=1408458979)
Voir tous les Philip Kotler ( par ex. Paperback Book , Hardcover Book , Book , CD et Loose-leaf )