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B2B Brand Management 2006 edition
Philip Kotler
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B2B Brand Management 2006 edition
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
| Validé | 17 août 2006 |
| ISBN13 | 9783540253600 |
| Éditeurs | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 357 |
| Dimensions | 240 × 164 × 31 mm · 728 g |
| Langue et grammaire | French |
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